Quick answer: On October 21, 2026, OpenAI expanded ChatGPT Ads to 26 more countries, bringing the total to 89, and said more than 100,000 advertisers have now run campaigns. New markets include Pakistan, Bangladesh, Nigeria, South Africa, Argentina, Chile, Colombia, Peru, Serbia, Ukraine and Cambodia. Separately, OpenAI is testing a new “Learn more” link format, and some ChatGPT ads appear to be bought through Amazon DSP.
What happened
The expansion adds 14 more countries in Latin America plus markets across Africa, Europe and Asia. Ads appear only for Free and Go users; Plus, Pro and Enterprise subscribers remain ad-free. OpenAI said that “advertising does not influence the answers ChatGPT provides” and that conversations stay private from advertisers.
Growth has been rapid. The Information reported about 20,000 advertisers in late August, and the ad business reached an annualized $1 billion in August, up from $100 million in March. Advertisers can buy through technology partners or directly in OpenAI’s Ads Manager, and ChatGPT Ads is adding creative enhancement features on October 30.
New ad formats in testing
- “Learn more” link: Brodie Clark spotted text ads with a dotted-underlined “Learn more” link and an arrow.
- Amazon DSP: Juozas Kaziukėnas found some ChatGPT ads, such as one for Delta, routed through Amazon’s click tracking, suggesting advertisers can buy ChatGPT inventory via Amazon’s demand-side platform.
- Sponsored Agents: OpenAI began testing these with some US advertisers last month.
Why it matters
ChatGPT is quickly becoming a global ad channel alongside Google and Meta. For businesses in newly added markets, including Pakistan, it opens a new way to reach people while they research and compare products in ChatGPT. Programmatic buying through partners such as Amazon DSP could also make ChatGPT inventory easier to add to existing media plans.
Key facts
- Announced: October 21, 2026
- New countries: 26 (89 total)
- Advertisers: More than 100,000
- Who sees ads: Free and Go users only
- Annualized ad revenue: $1 billion as of August
FAQ
Are ChatGPT Ads available in Pakistan?
Yes. Pakistan is among the 26 countries added on October 21, 2026.
Do ads affect ChatGPT’s answers?
OpenAI says advertising does not influence the answers ChatGPT provides, and ads are clearly labeled.
