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Category: Google

Google Won't Enforce Site Reputation Policy in Europe: What Changed and Why
Google

Google Won’t Enforce Site Reputation Policy in Europe: What Changed and Why

Google has updated its site reputation abuse (parasite SEO) policy so manual actions no longer apply to searchers in the European Economic Area. Here’s what publishers need to know.

September 16, 2026
Search Console's Generative AI Reports Go Global: How to Read Your New AI Data
Google

Search Console’s Generative AI Reports Go Global: How to Read Your New AI Data

Google’s generative AI performance reporting and opt-out controls in Search Console have expanded worldwide. Here’s what the new data shows and how it fits with your existing reports.

September 16, 2026
Google's Unconfirmed September 2026 Ranking Update: What the Data Shows So Far
Google

Google’s Unconfirmed September 2026 Ranking Update: What the Data Shows So Far

An unannounced Google ranking shakeup hit sites in early September 2026. Google hasn’t confirmed it, but Glenn Gabe and Marie Haynes both flagged volatility. Here’s what we know and what to do.

September 16, 2026
Gemini 3.8 Flash Lands in Google AI Mode
AI

Gemini in Google Search: Gemini 3.8 Flash Lands in AI Mode, AI Overviews Unchanged

Gemini in Google Search got another upgrade on September 2, 2026: Google’s Robby Stein, VP of Product for Search, announced on X that Gemini 3.8 Flash is now selectable in AI Mode for Google AI Pro and Ultra subscribers worldwide. The same day, Google published its Gemini 3.8 Flash launch

September 4, 2026
Google August 2026 Spam Update: Dates, Data and Recovery
Google

Google August 2026 Spam Update: Rollout Dates, Volatility Data, and What to Do Now

Google’s August 2026 spam update started on August 18, 2026 at 09:27 PDT and finished on August 21, 2026 at 01:49 PDT, according to the Google Search Status Dashboard. That is a 2-day, 16-hour rollout, the third spam update of 2026, and, by SE Ranking’s numbers, an unusually sharp one:

September 4, 2026
Search Console AI Performance Report Rolls Out Worldwide
AI

Search Console AI Performance Report and Generative AI Control Roll Out Worldwide: What SEOs Get, and What They Don’t

Google finished the global rollout of its Search Console AI performance report and the companion “Search generative AI” control on August 31, 2026. The company confirmed the date in an update to its June 3 announcement by Mrinalini Loew, GM of Google Search Ecosystem, which first described both features during

September 4, 2026
Google

Google Search Profiles Now Open to Creators with 35,000 Followers: Everything You Need to Know

If you have spent the past year watching Google Search Profiles from the sidelines because you could not hit 100,000 followers, that wait is officially over. Google announced on August 13, 2026 that it is cutting the minimum subscriber requirement for three of the four supported social platforms, opening the

August 13, 2026
google algorithm update
Google

Google Search Ranking Volatility Spikes on August 12 and 13, 2026: What Every SEO Needs to Know Right Now

Live update Multiple third-party SEO tracking tools are reporting elevated ranking movement in Google Search as of August 13, 2026. No official confirmation from Google has been issued at the time of publication. If you are seeing traffic drops or gains, you are not alone.   Google’s search results experienced

August 13, 2026
Google

Ahrefs Review 2026: Features, Pricing, and Who It’s Really For

Ahrefs has been the tool most SEOs open first thing in the morning for years, and 2026 hasn’t changed that habit much. What has changed is the price ladder, the addition of AI focused reporting, and a growing conversation about whether a backlink and keyword tool built for the Google

July 16, 2026
Google

AI Reasoning Modes Barely Overlap on Sources: What the New Semrush Study Means for Your Visibility

One AI, Two Completely Different Search Engines Most marketers treat ChatGPT as a single system. You track your brand mentions, monitor your citations, and assume the answers people see are roughly the same for everyone asking the same question. A new study from Semrush, conducted in partnership with growth strategist

July 10, 2026
News

Desktop vs Mobile CTR Divergence: What the 2026 Data Means for Your SEO Strategy

For nearly a decade, SEO advice has followed one simple mantra: mobile first, always. Google switched to mobile first indexing, traffic charts tilted toward smartphones, and most teams quietly treated desktop as an afterthought. That assumption just cracked. New benchmark data shows that desktop and mobile clickthrough rates are no

July 10, 2026
Who Is Fabrice Canel?
News

Fabrice Canel Retires From Microsoft: The End of a Bing Era

Every industry has a handful of people who quietly shape how everything works behind the scenes. In the world of search, Fabrice Canel was one of those people. On July 1, 2026, the Principal Product Manager who led Bing’s crawling and indexing team announced his retirement from Microsoft, closing a

July 8, 2026
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