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Category: News

Google Gemini UTM parameters referral tracking featured image
AI

Google Gemini Starts Adding UTM Parameters to Outbound Links

Google Gemini now adds UTM parameters to outbound links, making AI referral traffic easier to track in GA4. John Mueller confirmed it.

October 6, 2026
Judge dismisses Penske and Chegg AI Overviews lawsuits featured image
AI

Judge Dismisses Penske Media and Chegg Antitrust Suits Over Google AI Overviews

Judge Amit Mehta dismissed Penske Media and Chegg antitrust suits over Google AI Overviews on Oct 1, 2026, ruling that “an expectation is not an agreement.”

October 6, 2026
Google helpful content main content and EOT/SA update featured image
Google

Google’s Helpful Content Guidance Adds “Main Content” and EOT/SA Sections

Google added main content and EOT/SA (effort, originality, talent/skill, accuracy) sections to its helpful content guidance. What it means.

October 6, 2026
Google AI content fact-check guidance featured image
AI

Google Now Says It’s “Critical” to Manually Fact-Check All AI-Generated Content

Google’s Oct 1, 2026 update says it is critical to manually fact-check all AI-generated content, including titles, descriptions and alt text.

October 6, 2026
Google uses AI to detect AI spam featured image
AI

Google Says It Now Uses AI to Catch AI Spam, Filtering 40 Billion Spam Pages a Day

Google says it now uses AI to find AI spam, filters 40B spam pages a day, and sees scaled content as a bigger problem than link spam.

October 6, 2026
Google September 2026 spam update phase three featured image
Google

Google’s September 2026 Spam Update Hits in Three Waves, With Phase Three Landing October 4–6

Google’s September 2026 spam update is rolling out in waves: Sept 25–27, Sept 30 and Oct 4–6. Here is the timeline, the volatility data and what to check.

October 6, 2026
Gemini 3.8 Flash Lands in Google AI Mode
AI

Gemini in Google Search: Gemini 3.8 Flash Lands in AI Mode, AI Overviews Unchanged

Gemini in Google Search got another upgrade on September 2, 2026: Google’s Robby Stein, VP of Product for Search, announced on X that Gemini 3.8 Flash is now selectable in AI Mode for Google AI Pro and Ultra subscribers worldwide. The same day, Google published its Gemini 3.8 Flash launch

September 4, 2026
Google August 2026 Spam Update: Dates, Data and Recovery
Google

Google August 2026 Spam Update: Rollout Dates, Volatility Data, and What to Do Now

Google’s August 2026 spam update started on August 18, 2026 at 09:27 PDT and finished on August 21, 2026 at 01:49 PDT, according to the Google Search Status Dashboard. That is a 2-day, 16-hour rollout, the third spam update of 2026, and, by SE Ranking’s numbers, an unusually sharp one:

September 4, 2026
Search Console AI Performance Report Rolls Out Worldwide
AI

Search Console AI Performance Report and Generative AI Control Roll Out Worldwide: What SEOs Get, and What They Don’t

Google finished the global rollout of its Search Console AI performance report and the companion “Search generative AI” control on August 31, 2026. The company confirmed the date in an update to its June 3 announcement by Mrinalini Loew, GM of Google Search Ecosystem, which first described both features during

September 4, 2026
AI Bots Reveal Search Insights
News

What AI Bot Data From Hundreds of Sites Reveals About AI Search

Introduction: The Reporting Problem Nobody Wants to Admit Ask ten marketing teams how they measure AI search performance right now and roughly nine of them will say the same three things. Mentions. Citations. Share of voice. Those numbers sit at the top of monthly decks, they get screenshotted for leadership,

August 23, 2026
Google

Google Search Profiles Now Open to Creators with 35,000 Followers: Everything You Need to Know

If you have spent the past year watching Google Search Profiles from the sidelines because you could not hit 100,000 followers, that wait is officially over. Google announced on August 13, 2026 that it is cutting the minimum subscriber requirement for three of the four supported social platforms, opening the

August 13, 2026
google algorithm update
Google

Google Search Ranking Volatility Spikes on August 12 and 13, 2026: What Every SEO Needs to Know Right Now

Live update Multiple third-party SEO tracking tools are reporting elevated ranking movement in Google Search as of August 13, 2026. No official confirmation from Google has been issued at the time of publication. If you are seeing traffic drops or gains, you are not alone.   Google’s search results experienced

August 13, 2026
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