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Category: News

Google

Google Says Ranking Systems Reward Content Made for Humans

Google recently clarified an important point about how its Google Ranking System works. The message was simple but meaningful. Content created for real people is what ranking systems aim to reward. This statement pushed many creators to rethink how they approach writing for search. For years, some websites focused more

December 22, 2025

Google

What the Google Core Update December 2025 Means for Search

The December 2025 Google Core Update brought another wave of adjustments to how Google understands content, evaluates page experience, and ranks websites. As with previous google core algorithm updates, this one focuses on improving search quality without overhauling the system entirely. Google has released the December 2025 core update, the

December 12, 2025

Google

Google Search Faces Ongoing Service Disruption: What You Need to Know

If you noticed unusual fluctuations in your website’s traffic or rankings recently, you’re not alone. Google Search is currently facing an ongoing service disruption, and it’s affecting how some pages appear and perform across different regions. Here’s everything you need to know about the situation, what caused it, and how

October 4, 2025

AI

Google’s AI Overviews are shaking up the SEO world

Google’s AI Overviews are shaking up the SEO world. According to recent findings, AI-generated summaries now overlap 54% of organic search results. This means that in more than half of searches, users see AI answers before they even consider clicking on a website. But what does this really mean for

October 1, 2025

News

A Modern GEO Strategy for AI Search Visibility

Why GEO (Generative Engine Optimization) Is Critical Now Search is no longer limited to Google or Bing. AI-powered platforms think ChatGPT, Claude, Perplexity, and others are increasingly where users go for answers. It’s estimated that 800 million AI searches occur weekly, making visibility in AI systems a business imperative. Still,

September 27, 2025

Google

Retrieval Augmentation Optimization (RAO): A Complete Guide

Ever wondered how modern AI systems deliver such accurate, context-aware answers? The secret often lies in retrieval augmentation optimization (RAO). This cutting-edge technique enhances how large language models (LLMs) access, process, and generate information by pulling in the most relevant external data before answering your query. In this article, we’ll

September 15, 2025

Google

Embracing the AI Revolution in Search

Imagine typing a query into Google and receiving a comprehensive, AI-generated answer that summarizes the entire web—not just a list of links. This is already happening with AI Overviews, a transformative feature in Google Search that leverages artificial intelligence to provide direct, contextual responses to user queries. For content creators and

September 14, 2025

News

Google’s AI Search Experiments: What Your C-Suite Needs to Know

Google is transforming search with AI, reshaping how people discover and consume information. If you’ve heard about Google’s AI search experiments—like the Search Generative Experience (SGE)—you know they could significantly impact organic visibility, paid search, and digital strategy. But how do you explain these changes to your company’s leadership team

September 14, 2025

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